Sofia von Hauske Valtierra, Product Design ’17, Design and Technology ’19, creates interactive experiences through design

The Space Communicator Bracelet, designed by von Hauske

Sofia von Hauske Valtierra, Product Design ’17, Design and Technology ’19, creates interactive experiences through design

It’s no exaggeration to say that everything – including experiences – is designed. As an industrial designer at the Friends Of design studio, Sofia von Hauske, Product Design ’17, Design and Technology ’19 knows this well, as she is responsible for a variety of wide-ranging design requests at the studio, which include projects related to toys, razors, packaging and more.

Most recently, she served as lead designer for the Space Communicator bracelet, part of the Brooklyn toy store CAMP’s “Cosmic CAMP” experience, where families can take interactive tours with games, challenges and more. Friends Of is a small studio that offers Sofia von Hauske numerous opportunities to participate in every step of the design process, including ideation via sketches, 3D modeling, rendering, customer service and more.

“Curiosity drives me,” explains von Hauske. “I like objects that make me pick them up to see how they feel in my hand, objects that make me press buttons, objects that make me wonder how they do it work or how they were built. So when I’m designing, I try to get that feeling out of other people, and it’s a lot of fun with kids.”

von Hauske earned two degrees from Parsons, where she was pushed out of her comfort zone and exposed to new skills, techniques, and people. She is grateful for the facilities, technicians and community at Parsons and advises current students to never stop learning and trying new things.

“Parsons is a great place to make mistakes and a great place to ask questions,” she explains. “Not only was there no judgement, but I was always able to find someone willing and able to help me.”

With the Brooklyn CAMP experience well underway, von Hauske and Friends Of are already working intensively with the store on a Disney-themed experience, among other new and exciting projects to come.

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