Intertrust and Sofia Digital Partner for Direct-to-TV Services

Intertrust and Sofia Digital have partnered to offer Direct-to-TV services using ExpressPlay XCA

Operators looking to implement direct-to-smart TV applications for video services must combine the needs of legacy broadcast systems and modern broadband systems to help consumers increase subscriber retention and average revenue per user.

This means robust content security that meets the needs of Hollywood studios while minimizing the cost of emerging technology.

In light of these trends, the two highlight the benefits of new standards-based technologies such as HbbTV OpApp, which enable operators to build their own broadcast and OTT TV services directly from smart TVs with or without a set-top box.

According to Intertrust and Sofia Digital, Intertrust XCA Conditional Access is a suitable bridge technology for this transformation.

Built on the Marlin open standard for digital rights management, XCA is, in the couple’s words, “DRM in conditional access clothes,” meaning it’s compatible with DRM schemes while morphing into a transitional CA headend is implemented. In addition, the cost point for XCA is far lower than any other CA system. XCA is an easy choice for operators due to its availability on most televisions in Europe.

The two say they have delivered an XCA-enabled system for the German platform HD+ and look forward to announcing additional operator partners worldwide at a later date.

“We wanted to offer operators a cost-saving way to modernize their distribution platform through a simple API integration that gives consumers freedom of choice to seamlessly access content. By combining Sofia Digital HbbTV Application with Intertrust ExpressPlay XCA, operators can avoid the costly set-top box device and offer customers superior direct-to-TV services,” said Manas Matti, Managing Director, ExpressPlay.

“Sofia Digital has been at the forefront of developing HbbTV and operator applications. Our company is excited to partner with Intertrust and Smart TV manufacturers to create new ways to access premium broadcast and OTT content,” said Juho Mäyränpää, Sales Director at Sofia Digital.

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