Fresh Media Bulgaria selects Triton Digital to support its streaming audio strategy

Triton Digital’s integrated monetization, metering and ad delivery platform makes Fresh Media Bulgaria‘s streaming audio strategy more efficient

SOFIA, Bulgaria, December 22, 2021– (BUSINESS WIRE) – Triton Digital®, the world’s leading technology and service leader in the digital audio industry, today announced that Fresh Media Bulgaria, the largest radio group in Bulgaria that operates some of the best-known radio brands across the country, is providing the audio streaming technology, services and network from Triton Digital to help build its audience, maximize advertising revenue, and streamline the day-to-day operations of its streaming audio strategy.

“Partnering with Triton Digital means that we are able to develop a more efficient and successful streaming audio advertising strategy,” said Nikolay Yanchovichin, General Manager, Fresh Media Bulgaria. “Their platforms, specially designed for audio advertisers, will allow our team to expand the reach of our radio programs and give our listeners the best audio experience. As the largest radio group in Bulgaria, we are always the first to come up with the best innovative solutions for supporting the Bulgarian market and helping to develop the radio industry and bring it into the digital world. “

Through this partnership, Triton Digital Fresh Media Bulgaria will provide its publishers with the latest dynamic ad insertion technology to effortlessly control and monetize content through targeted audio ads. Fresh Media Bulgaria will also leverage Triton’s fully integrated supply-side platform (SSP), Yield-Op, to maximize revenue opportunities through programmatic ad buying; everything is monitored through Triton’s transparent, on-demand access to insightful and reliable reports.

“We are excited to partner with Fresh Media Bulgaria,” said Stephanie Donovan, Head of Global Revenue at Triton Digital. “It has always been Triton’s mission to connect audio, audiences and advertisers to not only grow the global online audio industry, but also to help our customers improve the quality of their audio programming. It’s inspiring to see how Fresh Media Bulgaria is using our technology to do just that. “

Fresh Media Bulgaria has seen impressive growth since joining Triton Digital’s network. The publisher’s debut was the third largest in Triton’s EMEA streaming rankers in 2021, despite being in a geographic market with the smallest population among publishers listed. In addition, Fresh Media Bulgaria was among the top ten publishers and had the second largest average listening time (ATSL) per session in Triton’s EMEA streaming ranking of October 2021.

To learn more about Triton Digital, please visit: https://www.tritondigital.com/

About Triton Digital

Triton Digital® is the global technology and service leader for the digital audio and podcast industry. Operating in more than 80 countries, Triton provides cutting-edge technology that enables broadcasters, podcasters, and online music services to build audiences, maximize revenues, and streamline their day-to-day operations. In addition, Triton supports the global online audio industry with webcast metrics®, the leading online audio measurement service, and Podcast Metrics, one of the industry’s first IAB-certified podcast measurement services. With unparalleled integrity, excellence, teamwork and accountability, Triton continues to be committed to connecting audio, audiences and advertisers to continually drive the growth of the global online industry. More information is available at www.TritonDigital.com.

About Fresh Media Bulgaria

Fresh Media Bulgaria is the largest radio group in Bulgaria and operates some of the most famous and unique radio brands across the country.

Whether BG Radio, Radio 1, NRJ, Radio City, Radio1 Rock, Veronika, Radio Nova, Avtoradio and City TV, if you are looking for music, entertainment or news, Fresh Media Bulgaria is there for you.

Across our brands, we broadcast to over 1 million adults each week, which means that more than 1 in 3 people in Bulgaria listen to a Fresh Media Bulgaria station.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211221005808/en/

contacts

Maryellen Sartori
fama PR for Triton Digital
[email protected]

Viktoriya Manolova
PR for Fresh Media Bulgaria
[email protected]

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