ESBO’s Boris Dzhingarov publishes Guide to Socially Responsible Marketing

Plovdiv, Bulgaria – (Newsfile Corp. – February 8, 2022) – ESBO’s Boris Dzhingarov challenges the norms of traditional marketing, citing: “Marketing has always been a key component of a consumer society, from personal gadgets to groceries and marketing can change perceptions of the world.” He goes on to emphasize that marketing has long led the masses to believe that milk is good for health, but the fact remains that cow’s milk and dairy products can aggravate health problems such as stomach problems and calcium deficiency, when consumed excess.

“This is the power of marketing and ESBO has a bone to pick when it comes to how marketing is handled and advocates for ethical marketing,” says ESBO’s CEO.

The company has a comprehensive published guide, found here, that explains how consumers are driving a change in marketing by being more conscious about the products they buy. It details what constitutes ethical marketing and how companies can manage marketing practices in the modern age.

Before digitization and access to information through the World Wide Web, consumers happily consumed whatever suited their needs. If the price is right and the product works, that was more than enough for success. However, millennials have taken it upon themselves to scrutinize how manufacturers make their products and whether they are meeting their expectations, which include philanthropic and environmental impacts. The past few years have created a toxic environment in which unethical corporations have thrived, subduing people in poverty and ravaging nature.

The call for ethical farming, sustainable production of materials and products, and social responsibility is critical to moving forward to ensure work environments are improved for those in mass production and the environment has a better chance of healing. Millennials are driving this change with their higher spending power and better understanding of the conditions and impact of manufacturing, which in turn encourages their sense of social responsibility.

Marketers must navigate a whole new world of sensibilities and ensure they are not deaf to the generation of conscious consumers. From a profitable perspective, it’s a blow to the economy, but only because it’s capitalizing on ignorance and unethical practices. It is a moment of change, however, and once that change takes hold, it will create a new world of kinder and gentler practices that are not shared by people in vulnerable states, such as the United States. B. poverty-stricken citizens of the world, exploited like nature, both of whom have suffered greatly from the need to produce everything cheaply, yet bear the brunt of the consequences that unethical production entails.

As Boris Dzhingoarov puts it: “It is no longer a dog and dog eat world, but a world where we all face the same dangers of pandemics and global warming. And if you’re a marketer in the 21st century, it’s time to forget the old ways and move on to the new if you want to be successful.”

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