ISLAMABAD: The Bulgarian ambassador to Pakistan, Irena Gancheva, underlined on Friday the importance of Pakistan’s strategic location as a gateway to the Asian market and, from an investment perspective, showed particular interest in the IT sector.
“Bulgaria borders Turkey, making it the first country in the European Union in terms of its geographical location in relation to Asia and can serve as a gateway to the European market for Pakistani products,” said Ambassador Gancheva in an interview with Fareena Mazhar, Secretary Board of Investment (BOI) in their office.
The ambassador said food processing, particularly yogurt and cheese making, was Bulgaria’s specialty and it would be a cheap sector to invest in Pakistan.
Secretary BOI briefed the Ambassador on regulatory reforms the Board is introducing to make Pakistan’s business climate immensely investor friendly.
“The Covid situation in Pakistan has improved and the government has handled the pandemic efficiently, making it easy for foreign investors to visit Pakistan and stay there safely,” said Fareena.
She outlined priority areas for investment, adding that the Pakistani government is encouraging investments in the textile and food processing sectors with added value.