bne IntelliNews – French Sendinblue takes over Bulgarian Metrilo

French software-as-a-service (SaaS) company Sendinblue announced on September 21 that it had acquired Bulgarian customer analytics and intelligent marketing company Metrilo, US-based live chat messenger application Chatra and in India-based push notification application PushOwl has completed for $ 47 million.

Sendinblue said when the pandemic caused small and medium-sized businesses (SMBs) to shift to e-commerce strategies, it acquired the three Shopify apps to expand its offerings and help SMBs compete digitally on a larger scale.

It found that online shopping had already increased more than 46% in 2020, and cited a forecast that e-commerce spending will hit more than $ 933 billion this year.

“The acquisition of Metrilo, Chatra and PushOwl is part of Sendinblue’s longer-term vision to expand our marketing capabilities and immerse ourselves in the growing e-commerce space. Now our all-in-one digital marketing solution gets even more powerful and enables these companies to accelerate sales and make strategic business decisions, ”said Armand Thiberge, CEO of Sendinblue

“Next year, Sendinblue customers will have the ability to easily monitor and analyze the ROI of marketing performance and improve overall sales performance through Metrilo,” the company said in a press release.

Following the acquisitions, Sendinblue now has offices in Seattle, Paris, Berlin, Noida and Toronto with more than 500 employees and two additional offices in the Bulgarian capital Sofia and the Indian city of Bangalore.

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